E-cig sellers jockey for market position before FDA issues regulations
FOR THE RECORD: E-cigarettes: An article in the July 6 Saturday section about the debate over the use of electronic cigarettes omitted the first name of John “JJ” Jenkins, owner of the Vapor Spot in Westwood. Vapers argue that the emissions from a few ingredients must be cleaner than the thousands of charred chemicals flowing from the average cigarette. Critics worry that the devices and the components of their associated vapor are “untried, untested and unknown,” in the words of Stella Bialous, president of the San Francisco consulting firm Tobacco Policy International. In the California Senate, lawmakers recently approved a bill that would ban vaping from every place smoking is already prohibited. The measure awaits discussion in the Assembly. UCLA has already taken that step, outlawing e-cigarettes on April 22, the same day it shut out their smoky cousins.
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That would follow TV ads by two of its leading competitors, Njoy and Blu (the latter was bought by Lorillard last year). Both radio and TV are off-limits to traditional cigarette ads. “We’re supposed to start a campaign by the end of the year,” Alelov said of Logic’s TV push.
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